Team engagement
Ok, so you've taken the first step transitioning away from traditional communication channels like meetings and email, towards consolidating and maintaining knowledge through one single focal point across different teams and departments.
You might be asking - where do we get started? We have learnt a lot from our many different customers over time about the best ways to get the most out of the platform. So we have you covered!

Segment your users

  • We have found that, especially for larger organisations, the big-bang approach - opening up the platform to everyone from the beginning - will not lead to success.
  • Adoption at scale happens gradually, it is best to segment your user base and open up access to the tool using the tiered approach laid out below.

1. Your core creators

  • Start with your core creators - these are typically your more technical users that work with notebooks. Data teams, engineers, biostatisticians, scientists, etc.
  • Remember that Kyso is not like other community-driven platforms. Twitter, for example, is only useful if there are many users.
  • With Kyso, however, there is a high-value use-case even for an initial small segment of users who can:
    • Publish and share reports with other users:
    • Review each other's work.
    • Collaborate over general discussions and inline commenting.
  • This creates more transparency and reduces duplication of work across teams.
  • You can trust this group to contribute, add & engage with content, and discover ways of using the platform. They will also set the cultural norms of the hub and the bar for quality of contribution.
  • They will be the early and most active contributors that build momentum for adoption and pull other users in.

2. Management and business stakeholders

  • Ok, so you have full adoption within a small active group, posting and collaborating on reports. You have succeeded in seeding content and have a growing base of helpful Q&As and discussions.
  • Now it's time to scale to management teams and other core business stakeholders who usually have the longest email chains - siloed conversations - with the technical users from the first group.
  • You want to break these chains, and allow them to ask questions openly, track projects and have access to a single reference point.
  • This group of users can now openly ask questions, make requests, and track projects from inception to the deliverable, all on one single platform.

3. Knowledge consumers

  • This is the last level where you now release the platform to the organisation at large, to democratise access to all data-based reporting and discussion.
  • This is when organic growth becomes viral. If the first two stages have been successful, the value of the network will grow exponentially with each additional user (Metcalfe's law).
  • By adding a large number of people onto the knowledge base, the network can generate an enormous amount of added value.
  • The whole business can now use Kyso as a consistent and verifiable source of information where anyone can search and discover knowledge that may be relevant to their respective role in the organisation.
  • Now more and more users will begin to organically adopt the platform as they see value in participating for themselves. The whole company culture shifts & begins to embrace increased openness and information sharing.
  • Kyso is now your central knowledge hub for all data-based information sharing and collaboration around the business. It encourages multi-channel communication flows, bringing everyone into the conversation, creating empowerment loops. There is a network within your organisation and such a tool becomes more valuable the more it is used.
  • Think of blogging platforms like Medium. Someone publishes a report or starts a discussion on Kyso, where it is read, shared and collaborated on between different teams and departments. The network effects are the sharing, commenting, upvoting, etc.
  • The content creators learn from these effects - they get feedback on what works and what doesn't, they also learn about other projects happening around the business. The content consumers now have one single reference point to search when looking for answers.
  • Here are 4 things to consider when starting out:

1. How to create value up front

  • It is much easier for people to understand the value of the tool & to get involved when they sign up if there is already a clear starting point.
  • Remember that Kyso is so much more than just a reporting tool.
  • Knowledge doesn't come from analysis & reporting alone - but also from the collaboration that these resources inspire.
  • Starting Discussions will bring everyone into the conversation and drive more evidence-based decision making.
  • These can relate to:
    • Ongoing projects around the business. This will help different teams connect and avoid any duplication of work.
    • Ongoing discussions currently siloed in private Slack or email channels, with all accompanying files and graphics.
    • Any current (pre-Kyso) & common pain points connected to knowledge sharing.
  • Do add reports that are ready to be published, and make Kyso core to the publishing process for ongoing & future projects.

2. What is the engagement pyramid

  • Remember that not everyone will contribute and that is okay and expected.
  • Typically, "participation" for larger organisations follows an engagement pyramid pattern:
    • 1-10% will be very active, not only posting reports but also interacting with other contributors on the platform.
    • 10-30% will be moderately active, perhaps not creating reports, but engaging on content, asking & answering questions, upvoting & sharing, etc.
    • The rest are your knowledge consumers - readers only. These are the users that use Kyso as their daily source of information relevant to their respective roles around the business.
  • Remember that the number of active contributors is not the ultimate success criteria, it is the learning, collaboration and application of insights that happens on an ongoing basis.

3. How to organise your content

  • The core benefit to leveraging a tool like Kyso is the consolidation of all data-based content, which is otherwise siloed in individual conversation channels.
  • Effect a canonical publishing structure, leveraging tags, channels and gamification to organise content.
  • This will ensure all content is relevant, current, and verifiable. Any available information within a report or discussion will be easy to search and discover quickly.
  • Reports and resources can become comprehensive resources by consolidating information into one topic, which links out to other important sources.
  • It is in this way that Kyso will become the default "open tab" in browsers across the entire organisation. If users are visiting the platform every week, it means they see it as a persistent, trustworthy and valuable source of information.

4. How to recognise and promote quality contributions

  • Appreciate all good content (reports or discussions) and active contributors.
  • Reward and incentivise contributions through recognition. For example:
    • Upvoting valuable reports and and discussions.
    • Weekly or monthly shoutouts.
  • Make participation as important as publishing content. Responding to reports and discussions immediately provides value back to multiples of other users. Every action is a feedback mechan ism that creates added value to the rest of your user-base, such as voting or commenting on content.
  • You will know Kyso is valuable to the organisation as a resource when the upvote, view and comment counters are ticking up over time.
Employing these strategies will allow you to build trust in the platform and content, create more value for users over time, and spark organic growth so that the knowledge-base becomes self-sustaining.d,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,qqqqqQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQDDDDDDDDDDDDDDDDQW,.